Allen Forbes

Canada’s 150th birthday was a national moment worth celebrating—but with every brand racing to be patriotic, Panago needed a way to stand out. The challenge: how do you show love for a massive, multicultural country without defaulting to clichés?

Solution

We developed Share More Canada, a limited-edition packaging series that spotlighted Canadian culture through a playful, illustrated lens. From Louis Riel in prairie party glasses to a lobster eating pizza in Peggy’s Cove, each pizza box told a story. The regional references, layered visuals, and personality made the packaging as collectible as it was functional.

Campaign

In collaboration with award-winning illustrator Carson Ting, we designed packaging that felt fresh, modern, and distinctly Canadian. Each box was packed with detailed “Easter eggs,” including nods to life in Toronto, Winnipeg, and Vancouver—sparking social shares and national buzz. A reference to Drake’s Views nearly made the final cut (it got cold feet at the last minute).

Impact

• One of Panago’s most beloved and talked-about packaging campaigns

• Used across Canada-wide retail locations throughout the anniversary year

• Boosted social engagement and consumer affinity through shareable design

We got written up in Stimulantonline.ca

Some radio. The integrated campaign continued that summer with a couple spots commemorating great moments in sharing history.

We created a special Canada 150th spot out of some existing pizza footage with a very Canadian colour commentary from Blake Price and Al Murdoch. Holy Mackinaw!

Creative Direction/Copywriting: Allen Forbes, Associate Creative Direction: Deborah Boyd, Art Direction: Chris Moore, Producer: Leah Fladgate, Illustration: Carson Ting, Sound Design: Wave Productions