Even with strong awareness, many British Columbians weren’t recycling consistently. Encorp—BC’s largest beverage and electronics recycling program—needed to reintroduce itself to a new generation and shift behavior in a category known more for guilt than engagement.

Solution

We repositioned Encorp with a simple, relatable message: “C’mon! Just recycle it.” The campaign acknowledged how easy it is to forget—or ignore—recycling, but made it light and funny, not preachy. The creative leaned into cultural truths and small human behaviors, nudging people toward better habits through humor and familiarity.

Campaign

The rebrand rolled out across TV, radio, OOH, social, and experiential platforms. Anchored by the Return-It Gang—a group of cheeky, low-fi puppet characters—the campaign brought an unexpected tone to recycling. It became one of the brand’s most recognizable creative platforms, and its characters lived on long after the original launch.

Impact

• One of Encorp’s longest-running and most recognizable brand campaigns

• The Return-It Gang became a durable creative platform for years

• Delivered increased brand warmth and visibility in a low-engagement category

• Sparked measurable increases in awareness and behavior shift

• Continues to be referenced and evolved across new brand phases

Non-Traditional Posters

Ambient Outdoor

Radio

If at first this radio does not appear, refresh, refresh again.

Associate Creative Direction/Copywriting: Allen Forbes, Art Direction: Graeme Jack, Creative Direction: Liam Greenlaw, Director: Peter Rhodes, Director of Photography: Philip Lanyon, Sound Production: Wave Studios, Editor: Matthew Griffiths, Cycle Media