Allen Forbes

Panago needed to reach a younger audience who valued food with personality and cultural relevance, on the platforms they actually use. The challenge was to push past static offers and tired promo language, and deliver something that felt made for the medium, not just resized for it.

Solution

We positioned pizza as the original social media: the thing that gets people off their phones and around a table. IRL Combos paired Panago’s menu combos with familiar real-life moments: the impromptu meetup, the big game, unwinding with partners after work. Each one was a small reminder that the best connections still happen in person, usually over pizza.

Campaign

Each scenario became a short animated piece built for the feed, with its own combo and a line that landed in seconds. The format worked as a repeatable system, so new moments could be added to match the sports calendar, holidays and menu launches. Offers rode along inside the stories rather than leading them, so the feed felt entertaining first and promotional second.

The Impact

• Strengthened Panago’s social identity with Gen Z and younger millennials

• Drove increased engagement and sharing on Instagram

• Enabled a modular content system that extended into seasonal promos

• Gave the brand a scalable platform to showcase products without relying on price-point selling

• Helped reposition Panago as culturally in-touch without losing authenticity

Stimulantonline.ca gave us a shoutout.

Creative Direction/Writing: Allen Forbes, Associate Creative Direction/Art Direction: Deborah Boyd, Animation and Supers: Blatant Studios.